Tag Archives: PRODUCT (RED)

A Little Coolness

Tonight, I arrived home to find an e-mail from Amy Judd at NowPublic. I’d never heard of Amy or NowPublic, so I was a little surprised at her request. She was writing a story about the PRODUCT (RED) branding concept, and asked if she could use one of my photos of my iPod Shuffle that she found on Flickr.

I did a little poking around at the NowPublic site, and from all appearances, it appears to be grass-roots journalism, aimed at mobilizing the average Joe into reporting on just about anything, from local to national to international stories. I liked the feel of the site, their expressed respect of my copyright wishes for my image, and the fact that they asked before just using one of my images. All good marks in my book, so I said “yes”, added a comment, and now have my first published photo in a journalistic context. Definitely a different stroke for me.

You can see the article here. Look for the slideshow, and you’ll see my image, as well as plenty by other folks. Enjoy!