Just moments ago, Apple dropped the long-awaited B-bomb — the Beatles are on iTunes!

Now, for me, it’s likely not to be a huge big deal. I bought the big box set last year (and love it!), so there’s probably not much there for me. However, it does point to a thawing — at least a financial thawing — between Uncles Steve’s Apple and The Fab Four.

There’s even a series of commercials promoting this marriage of classic music and technological giant. I can’t remember anyone ever doing anything like that before.

It’s been a long time coming. Welcome to the party.